Four Ways to Use Guest Speaking Online to Grow Your Business

If there’s one thing I’m a huge advocate of it’s using speaking to grow your business and speaking online in particular.

One way that I’ve found extremely effective is to actually speak in front of other people’s communities in order to grow my own. This is especially helpful when you have a small list and you’re just getting known.

But speaking in front of someone else’s community is also a great way to get clients and sell your courses, products and programs.

If you’ve been wondering how you go about leveraging other people’s lists here are three things you can try:


Podcasts are the “it” thing. Everyone and their mother is hosting a podcast and the reason why they do it is because our world is responding favorably to them. They’re a great way to absorb information on the go and in tiny nuggets.

As a business owner speaking on podcasts is a great way to be interviewed about what you know and do and even make an offer (if you’re allowed to sell). You can use them when you’re looking for more clients, getting ready to launch a course or even looking to fill seats for a workshop or event you’re hosting.


Telesummits are typically multi-person events where a host interviews experts on a particular topic. They’re still quite popular as a way to build one’s list and share your message.

Speaking on other people’s telesummits can help you generate more business and build your list at the same time. And if you’re brave enough, you can host one yourself which will elevate your visibility and expertise.

Webinars and Teleseminars

As you know, this is one of my favorite strategies and I teach how to host profitable webinars and teleseminars.

There are quite a few nuts and bolts that go into hosting your own events but there’s an easier way to benefit from them which is to speak on someone else’s and here’s how.

Simply create a presentation around your Signature Talk, connect with a colleague who gathers an audience that can benefit from what you do and ask to deliver your Signature Talk to their community. You can then both promote the webinar or teleseminar.

How this is a huge help to you is that you get to present what you do in front of a highly targeted group of people who are already gathered. Plus, you don’t have to do much work. Super leveraged!

There’s no reason you can’t be leveraging other people’s communities to grow your own tribe.

So for today, identify one podcast, one telesummit and one colleague you want to approach to deliver your signature talk. Put this on your marketing planner and go for it. The more you do it the more opportunities you’ll get!

In the comments below I’d love to hear from you. Which strategy have you tried (or would like to try) to share your message with more people? What do you feel you need to know in order to be successful at any of the above?

And if you’d like help with developing your next webinar (or teleseminar) for a new course you’re launching, an existing one you want to sell or simply need more clients, then it’s time for a Webinar Design Intensive(™) where we’ll work 1:1 to design your webinar presentation, launch strategy and marketing plan to make your next webinar (or teleseminar) highly profitable.

To find out how you can secure one of these intensives click here to learn more and schedule a time to speak with me.

2 thoughts on “Four Ways to Use Guest Speaking Online to Grow Your Business”

  1. Great advice! If you don’t have a formal affiliate program in place, what’s the easiest way to offer affiliate commissions if you are launching a program from a webinar hosted by a JV partner? Also, if you aren’t selling anything from your webinar, but merely looking to invite people to have a strategy session with you, do you still offer something to the JV partners as incentive for them to promote your webinar to their audience?

    1. Thanks Ramona! There are lots of ways you can do it. The first thing is to simply create your own policy and procedure about how you want to pay affiliates – this includes how much you’ll pay them and what the circumstances are.
      When you have a program you’ll then offer a split. When you don’t have a program and you’re offering sessions then again you’ll want to have a policy for how you’ll do that so it’s a win-win. Bottom line, you’ll want to speak with partners to discover what that is.

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