How to Know When to Ditch Your Niche

By jeanniespiro | October 10, 2013 |

Don’t you just love it when you think you’ve got it all figured out and then one day you realize that something about the work you’re doing just doesn’t feel right. It happened to me. It’s happened to my colleagues. It’s happened to my clients and it may happen to you too. I like to…

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What To Do If You’re Attracting the Wrong Prospects

By jeanniespiro | August 22, 2013 |

Have you ever had a conversation with a potential client and realized that they just weren’t the right fit? Have you had a string of potential clients who when you get to the ‘money’ part of the discussion seem to not be able to pay you or commit to working with you? You’re not alone…

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The 5 C’s of an Effective Marketing Plan

By jeanniespiro | December 13, 2012 |

Can you hear it? There’s a sudden panic in the air. Entrepreneurs are scurrying around frantically trying to map out their marketing for the upcoming year. Don’t worry if you haven’t mapped yours out yet. You’re now going to learn 5 keys to creating an effective marketing strategy. 1. Clear Message What is it that…

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