Speaking: Your Best Marketing Strategy for Conversion
March 22, 2019
Speaking is my number one marketing strategy for conversion. It’s the fastest way to attract and convert clients and the way I fill my client roster, programs, and live events.
Stop the Marketing Merry-Go-Round
When I was first in business, I learned and implemented every marketing strategy I could get my hands on. At the time, I figured, the more I did, the more people I’d reach and the faster my business would grow.
I could not have been more wrong.
Using a variety of marketing methods (I like to call this “stacking strategies”) doesn’t work. It just splinters our ability to have an impact as our tasks and time go in multiple directions. This is probably the number one challenge I hear from emerging entrepreneurs (and even the more seasoned!). They are spending all their time trying to keep up with their marketing and the rest of their time worrying about not generating enough revenue.
The first step is to STOP.
Stop the cycle of cranking out your time and your energy in dozens of directions.
Focus on what will get you the fastest, biggest impact.
What I learned when I stopped stacking marketing strategies was that there was one, single marketing activity that attracted ideal prospects and led to easier, better, and more conversions … Speaking!
Every time I shared my message through speaking I had people interested in joining my email list, having a conversation, or signing up for a service on the spot. Without fail! And even better, the people I attracted this way were ideal for me. Speaking shortcut all the rest of the ways I was trying to connect, engage, and convert. It did it all. So why continue to do other, less fruitful marketing methods?
The Winning Strategy
Knowing that speaking was the key to marketing my business and generating more revenue, I went to work refining. As I was attracting and converting more ideal clients, I knew that the more I refined this machine, the better my results would be. I set out to improve my talk, my process, my delivery, and my conversion even more.
I broke down the steps to design, deliver, and profit from speaking.
First, I zeroed in on the actual talk so that I could design the best version for conversion. Choosing the right topic is the cornerstone to a strong, compelling talk. From there the components need to be aligned and structured to illustrate not only your expertise, but also your unique solution to the challenge your ideal prospects are dealing with. I mastered the design of my talk to include high-value content, story-telling, and other key elements.
The process I used to do this with my own talk would later become my Client Converting Talks System.
With a solid signature talk and confidence in its impact, I turned to the challenge of how and where to deliver it. I found in-person groups and networking events, online platforms, and even created my own online and in-person events to deliver my talk. Layering this atop the strategy of the talk itself immediately broadened the scope of my audience and brought me even more ways to share my message and reach more people.
The linchpin component of a speaking marketing strategy is using the talk itself and the follow-up that happens after the talk to convert. It’s one thing to attract the right listeners and to build your list of subscribers and it’s another thing, entirely, to actually secure more clients and earn revenue.
Speaking is only an effective marketing strategy when it converts.
This closing the room and closing the sale process is a central component of my Scale to 6 Mastermind group and my private work with clients. I empowered myself (and now thousands of business owners worldwide) to confidently close the sale, turning on the flow for profit and scaling business.
Armed with a speaking system that helped me consistently earn multiple-6 figures, I couldn’t just keep it to myself. In fact, I’ve gathered all the steps (including some of my mistakes so you can avoid them) in The Roadmap to a Signature Talk That Converts. Grab your copy here and let me know how it goes for you.
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