Should I spend time on Twitter or Facebook?
Does LinkedIn have a lot of potential for my profession?
Yes, the questions are many and most solopreneurs struggle to find a balance between spending time on different social networks in order to create a presence, reach their target audience and network successfully.
You see, one of the challenges of the solopreneur is: limited time.
With just 24 hours in a day, every entrepreneur has to make a choice.
A choice to spend time networking versus other biz-building activities.
A choice to connecting on Facebook versus cooking or cleaning.
A choice to socialize on LinkedIn versus playing with the kids.
Happily for us, there are plenty of tools and applications that simplify making a choice.
You can choose to spend time networking AND building your biz.
You can choose to connect on Facebook AND cook, clean and run your home.
You can choose to socialize on LinkedIn AND play with the kids.
Here are the 4 must-have free tools for a solopreneur’s social media arsenal:
First, sign up for a FREE Hootsuite http://www.hootsuite.com/ account right now. Add you different social networks. You can add upto 5 under a free account. So, you have Facebook personal profile, your Facebook business page, Twitter profile and LinkedIn covered nice and easy.
Next, schedule your social media updates for the different networks based on what you’d like to share where and when. You can also do bulk scheduling or simply, schedule posts for one week at a time.
There, you’ve taken care of your social media updates across different networks at one go. Score!
Next, sign up for a Buffer http://bufferapp.com/ account. You can do this in 4 different ways. Use Buffer to share the great content you come across on the web on your social networks. In this way, you’re not spamming your fans and followers just with your own updates but also, sharing the goodness that you read, view and listen to online with them.
A great tool to use for sharing and reaching newer audiences, “automagically”.
Want to keep track of your updates, know when is the best time to post and probably even, post from another application? Check out Crowdbooster https://crowdbooster.com. Signing up is easy and FREE if you want to just add a Twitter account and Facebook page. You get to not only schedule updates, but also track their reach and engagement and get recommendations on when to schedule them for maximum impact. Neat, isn’t it?
- Twitterfeed and Networked Blogs
Finally, if you have a business blog and want to make sure that the content gets shared with your network easily and automatically, sign up for Twitterfeed http://twitterfeed.com/ .
So, go ahead, sign up for these FREE social media productivity tools and make networking easier, effective and effortless for your business.
About the Author: Need to know more about social media and how you can leverage it for your business? Sign up for a FREE one-on-one session with Prerna Malik, owner of Social Media Direct, a digital agency providing affordable and customized social media, SEO and web content solutions to solopreneurs, across the world.
Take some time this week to set up at least one or two of the recommended tools. Then go ahead and schedule some of your posts and tweets. It will save you time and generate more visibility.
Have you been using any social tools that have helped your business? What do you recommend?
Do you have a social media and marketing strategy in place to grow your business effectively online? Set up a brief conversation with Jeannie to see how you can grow your business more rapidly online.