As much as it pains me to say this, we all know that Facebook has become a pay-to-play channel.
Some business owners freaked out about that and have decided to abandon ship and refuse to play the “Facebook” game, not put a dime in and play elsewhere on social media.
The thing is, according to Facebook, as of June 2014 there were 1.32 billion active Facebook users and that number is climbing rapidly.
With numbers like that doesn’t it make sense to find a way to play?
So while others have abandoned Facebook, many business owners have decided to stay but haven’t switched up their strategy and continue pouring money and time into their outdated approach.
They’re either putting up posts that aren’t getting any likes, shares or comments (and most likely won’t because organic reach is down) or they’re not putting anything up at all.
And then there are others who are building their page via the “LIKEFEST” strategy. The one where you get as many people as possible to like your page even if they’re not your ideal client.
The problem with that is they’re not your ideal client and they’re never going to engage with you because they don’t really want to see your content anyway.
So what’s a better approach to using Facebook for business?
How about an engagement strategy that gets you in front of your ideal clients without spending a small fortune or a massive amount of time?
After studying from various internet marketers I’ve decided to take a different approach and incorporate several strategies that are working now on Facebook to help me build my page, build my Facebook community and my mailing list all while reducing the amount of time and money I spend.
Strategy #1: Use your Facebook Page for connection and engagement
This may seem odd but I use Facebook to connect and engage more than to promote.
I promote on Facebook more like 10% of the time.
The rest of the time I’m posting quotes, images, questions and personal photos and comments.
Every once in a while I’ll promote a post but the majority of the time I’m using my page to provide great content and let my followers engage and connect with me.
Take for example this post.
This Facebook post had more than 30 comments, 6 likes and reached 4x the number of people than any other post this week. I did have one unlike but to me that’s okay, I gained 30 amazing ideas and had a blast connecting with everyone who shared their comments.
Go check it out on my page here when you have a second – the ideas were awesome (and don’t hesitate to leave me a suggestion too!)
By using it to really connect and engage I’m building a community that when it’s time to recommend me or possibly buy from me I've already created good will.
Strategy #2: Create images that are worth sharing
Not a moment goes by where I don’t see an image on Facebook that catches my attention.
Often times I love image quotes and find them so fun or valuable that I want to share them with other people.
When you create shareable images you’ll create a ripple effect that will let more people see your posts.
Take for example this post. An image that was created using an iPhone app, Wordswag and combining a motivational quote.
This post had 8 total shares, and 24 likes. Not bad for one simple post.
Strategy #3: Use Facebook Ads to drive traffic
Use Facebook Ads to promote your free offers, teleseminars and webinars.
When you do this properly an Ad will appear in the newsfeed and give people an opportunity to like your page at the same time.
This way you’re building your list and your Facebook page at the same time.
If you do it correctly you don’t need to spend much money and you get more bang for your buck.
Okay, now it’s your turn. How are you “playing” with Facebook? Have you abandoned it? Use it but aren’t getting anywhere with it? Or are getting some real traction? I’d love to hear in the comments below.