Optimize Your Website: Include Calls to Action to Increase Sales and Conversations
March 19, 2015
As an online business owner your website should function as your business card. Set up correctly it can bring in business, set up incorrectly it can be a complete waste of your time.
The main goal of all of your traffic driving (social media and blog articles) is to encourage readers to take the next step with you.
Some people will love the value you provide and automatically want to take the next step with you. But what happens when the next step isn’t obvious? You lose the sale.
There’s a very simple way to optimize your site to encourage sales conversations with you.
The first thing is to add linked images to the sidebar of your site. As you’ll see to the right of this article I have two images, the first is a graphic introducing my Talk Design Workshop and the second is for my Business Breakthrough Sales Conversation. Both include calls to action to learn more about each offer.
If you notice, the graphics are strategically placed on specific pages of my website, my home page and blog. Both pages I tend to drive the most traffic to.
One reason I’ve included them is because I want readers to know exactly how to take the next step with me. It’s not enough to write great content and then share it on social media. But when you spend the time setting up your posts and tweets you want to make the next step obvious for your readers.
Here’s how to do it for your site.
Step 1: Have Call to Action graphics created and then added to the the sidebar of your website.
Step 2: Make sure the Call to Action graphics are linked to your offer.
Here’s where the Business Breakthrough Call to Action graphic goes to:
Once someone clicks the graphic they go to an application page to apply to speak to me about their business.
Step 3: Set up social media posts and tweets, newsletter articles and blog posts and drive them to your content on your site (especially those pages where you have your call to action graphics).
Here’s an example of how I wrote an article, then created a Facebook post and linked it back to my blog where they can read the article and learn more about the call to action:
It’s very simple, doesn’t need to cost you much and easy to install. You can do this for any promotion you have coming up or keep the ones that you most want to drive traffic too. But remember, the key to making this work really well is to offer great content and a reason for your ideal client to want to take the next step with you.
I’d love to hear what you think. What did you think about this suggestion? Are you already doing this on your site? Let me know in the comments below.
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