All week long I've been talking to my coaching and client-based business owner clients about how to pivot and be strategic about ways they can monetize their business in these unprecedented times.
Every day the landscape is changing and there's more uncertainty than ever before.
But the one thing I keep reminding my clients is that pain points have not gone away.
And while it may seem callous to draw further attention to individual's pain points, the truth of the matter is – it's when we're struggling the most that we need solutions to our problems.
Now while I've always taken a more compassionate and conscious approach to marketing and sales, now more than ever it's vital to be more aware of how you approach your copywriting, marketing and sales.
Which brings me back to making money in your business.
Right now while the world is trying to determine what to do with the crisis at hand, coaches and client-based business owners need to be at the ready, willing and able to provide solutions to individual's problems.
The issue at the moment is that many business owners are struggling trying to figure out what to sell, how to sell, what copy to wrap around their offer and how to make sure they're offering something their ideal client cannot resist.
The truth of the matter is – some buyers are being a little hesitant when it comes to making investments right now.
While I firmly believe that individuals are still in need of solutions and are still willing to pay – there's a good chance that some may not want to make a large investment until some of the uncertainty has passed.
So what's the solution to this?
How do you continue to get paid for solving your ideal client's problems?
- Move Into Virtual Work: with the landscape changing and social distancing occurring, this is bringing individuals back to their computers. If you haven't morphed your services into virtual work, now's the time to do so.
- Start with a Low-Cost/High Value Offer: now it may not necessarily be the time to heavily promote your high-ticket offer, but it is the time to solve your client's PRIMARY problem. What's the best way to do this as a coach or client-based business owner? A high-value 1:1 session with you.
Here's an example of how this looks...
Take my business. I primarily work with coaches and client-based business owners who are working toward their first or next 6-figure year. Their primary goal right now is determining what to sell, how to get it in front of their most ideal client and how to sell it.
All week long I've been conducting 1:1 Private “Monetize, Market + Sell Your Offer” Sessions with business owners helping them discover what to monetize, market and sell.
These “Monetize, Market + Sell Your Offer Sessions” have been flying off the shelves – why? Because they're extremely high-value, not long term and help business owners gain more certainty around how to design, market and sell a money-making offer.
See how easy this can be?
A simple strategy to get you making money and helping clients at the same time.
Now I'd LOVE to hear from you. Where are you having some uncertainty right now? Let me know below.
PS: Want support with your business? Here are two ways we can work together right now: