How to Turn Off Potential Clients Online
May 16, 2013
The main reason why car salespeople have such a bad reputation is because we as consumers hate being sold to.
Have you ever noticed how a sale goes much smoother when you’re actually active in the process and prepared to handle it?
Take for example a time when you wanted to buy a new computer. You went to Best Buy, marched into the computer department and started looking at the difference between all of the available models. When it was time for the sales representative to approach you, you actually didn’t cringe. Why? Because you were prepared, you were ready for it…the sales process was welcome and you were expecting the money conversation to happen.
As a business owner working to market and sell your business online you need to avoid developing a poor reputation. The last thing you want to do is be blocked or reported. So instead of coming across too strong online, develop a style that is conducive to future conversations and or sales.
We’ve all seen it happen….the unwelcome Facebook post on your business page telling you to come to their page and like theirs too. Then there’s the constant promotion of their stuff and every Facebook post is a promo and every tweet is an ad.
How about when someone “friends” you on Facebook and then the next minute they send you an invitation to “like” their page and a lengthy Facebook message all about why they can help you? It turns you off doesn’t it?
The problem with these techniques is that it’s social media cold calling – there’s no warm up period and the hidden agenda is completely visible. It makes you cringe when someone tries to sell to you without you giving them permission to do so doesn’t it?
There’s a much better way to sell on social media and it’s as simple as cultivating relationships.
That’s it all it really is.
So don’t constantly promote your stuff – do it about 20-30% of the time.
Get to know people on Facebook, Twitter and LinkedIn – take the connection offline and have a conversation.
Never post a link to your page on someone else’s page unless they’ve invited you to do so – it’s simply not cool!
Can you see the importance of social media sales etiquette? It absolutely makes a difference to your bottom line.
How do you feel about “selling” online? What do you see works and doesn’t work? Got any suggestions or techniques you’d like to share? Feel free to share them on my blog here.
I’m Jeannie Spiro, business coach and strategist for woman coaches and service-providers. Want to make more money in your business? Here’s how I can help.
Download the Ultimate Speaking Lead Generation Starter Guide
Discover how to get your most ideal leads from speaking
Want to make more money in your business?
- Here’s how I can help -
Monetize the Stage™: The Signature Talk Lead Generation Program
Attract more clients, fill your funnel and get more ideal clients to your Discovery Calls so you can sell your coaching programs and offers in this private coaching program that includes modules, templates and guides.
Ideal for online coaches, strategists and service based business owners who want to use speaking to attract ideal clients through live and virtual stages.
Revenue Makers Mastermind The Money Multiplying & Business Scaling Program
This 12-month program helps you create recurring revenue business models, transformational offers, a one-to-many marketing system and simplified sales systems to monetize and scale your business and break into multiple 6 figures and beyond.
Ideal for growing and advancing online coaches, strategists and service based business owners who want a streamlined approach to attract, convert and scale.
Sales Strategy with Jeannie: 90-Day Private Sales Accelerator Program
Work with Jeannie in her private 90 day coaching program to design or refine your next offer, develop your sales system to sell and fill your your offer, coaching program or mastermind with ease.
Ideal for online coaches, strategists and service based business owners who want private coaching to help you launch, sell and enroll clients into your next offer.