How to Overcome the “I Can’t Afford It” Objection In Your Sales Conversations

May 8, 2014

There’s nothing better than a sales conversation that ends in closing a new client.

There’s nothing worse than being on one and not being able to convert one.

I’ve rarely had a sales conversation in the many years I’ve been doing this that someone hasn’t posed an objection.

The key I’ve learned in time is that the more you know how to handle objections the better you’ll get at closing the sale.

One of the top objections (across the board) in any sales conversation is the “I can’t afford it” one.

I’ve had it. You’ve had it and even top sales people get it. It’s part of the job.

But the only way to move through this objection is to learn how to handle it.

In this week’s video you’ll learn 3 strategies to help you overcome the affordability objection so that you can get more clients.

Here’s how to handle the “I can’t afford it” objection.

Get Clear About the Results and Value Your Provide

Ask yourself what are the long-term results and benefits that your services provide? When you know what they are you can tell your prospect what it is that you can do to help them reach their outcome.

Write Down All of The Reasons Why Someone Can’t Afford You

You need to know all the reasons why they will say they will not be able to afford you. Whether it’s that their spouse objects, that they don’t know where they will get the money or what have you.

It’s likely that money isn’t the real reason they object but it’s up to you to uncover the objection, address it and overcome it.

I’d love to hear from you, what are the objections you get in your sales conversations? Let me know in the comments below.

Jeannie Spiro: Business Coach & Strategist

Hey there!

I’m Jeannie Spiro, business coach and strategist for woman coaches and service-providers. Want to make more money in your business? Here’s how I can help.

Download the Ultimate Speaking Lead Generation Starter Guide

Discover how to get your most ideal leads from speaking

Jeannie Spiro

Ready to attract more clients and make more money in your business?

- Here’s how I can help -

Monetize the Stage(TM): Private Speaking Lead Generation Program

Want to attract more clients into your coaching programs and services? Work directly with Jeannie to develop your speaking lead generation system, signature talk and guest speaking strategy to attract more leads and clients into your programs and services.

Revenue Makers Mastermind The Money Multiplying & Business Scaling Program

This 12-month program helps you create recurring revenue business models, transformational offers, a one-to-many marketing system and simplified sales systems to monetize and scale your business and break into multiple 6 figures and beyond.
Ideal for growing and advancing online coaches, strategists and service based business owners who want a streamlined approach to attract, convert and scale.


Sales Strategy with Jeannie: 90-Day Private Sales Accelerator Program

Work with Jeannie in her private 90 day coaching program to design or refine your next offer, develop your sales system to sell and fill your your offer, coaching program or mastermind with ease.
Ideal for online coaches, strategists and service based business owners who want private coaching to help you launch, sell and enroll clients into your next offer.