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How great would it be if you could shave hours off your marketing schedule and put the time into doing more of what you love?

Good news, you can!

Don’t get me wrong, I’m not saying eliminate your marketing. I’m saying reduce it.

Just picture for a moment that instead of having to look for new clients at the end of your coaching programs you were having conversations with your existing clients about how they could continue working with you.

While most coaches and mentors are advising you to go out and look for new clients all the time, I’d like to encourage you to keep the ones you have.

You’ve likely heard how expensive it is to get new clients but have you ever thought about how little cost and effort it takes to retain the ones you’ve got?

Consider this, when you do your best work with your clients they’re likely to love you and want to continue to grow with you. So why not make it easy for them to stay with you?

Much of my corporate life was spent servicing clients. I was compensated for client retention. The better it was the more I earned. If there’s one thing I know it’s how to retain clients.

But more than that, I was genuinely good at creating relationships with my clients and I still am today. Developing a top-notch client service policy will not only help you retain the clients you have but attract more of the ones you want.

If you’ve got some existing clients, here are some ways to love them so they’ll never ever want to leave you:

Love Them Up Upon Onboarding

When you take on new clients create a love ‘em system. Not only will it create a great impression right from the start but it will make them feel at ease about their investment in working with you.

Some easy ways to love ‘em are:

  • Offer a Kick-Start Session – a bonus welcome call to give them the lay of the land, break the ice and get to know them better
  • Send a Card or Gift – as a nice welcome you could send them a book, a goodie basket, flowers, fruit or whatever’s in your budget to welcome them to your program

Love Them All Program Long

Once you’ve signed a client you’ve then got the job of building the relationship and retaining them. Too many business owners focus on getting the client and not keeping them.

During this stage it’s critical for you to develop a deeper trust and show them that you genuinely appreciate them.

Some easy ways to love ‘em are:

  • Show Up for Your Clients – not only be on time for your sessions but be present for your clients. This means no multi tasking but undivided attention. They know if you’re doing something other than listening to them!
  • Go Above and Beyond – maybe you’ve read an article or book and think your client can benefit from it. Maybe you’ve found a resource they can use. No matter what it is, if there’s something you think they can use and it’s not already part of your program – send it to them as a bonus. They’ll love you for it.

Love Them When They’re Getting Ready to Leave You

Let’s say they’ve spent the last 3 months working with you in a program and they’re feeling like they need more support. Instead of sending them on their way, find a way for you to continue supporting them. When you do, create special perks for existing clients who want to re enroll.

Some easy ways to love ‘em are:

  • Special Client Savings – if a client wants to keep working with you consider offering them a preferred client rate so it rewards them for staying and makes it easy for them to say yes to your offer
  • Don’t Get Weird With Them – too many of my colleagues don’t know how to create a “graduate program” for their existing clients. Instead they make them start all over again and charge them new client rates. Talk to your clients, find out what they need and until you have enough clients in this position, be flexible with your “graduate program”.

The important thing to consider is that you’ve got to retain the client you have. Create a top-notch experience and they’ll never want to leave you.

What are some of your best client retention strategies? How do you like to reward your clients and give them a spectacular experience when they work with you? Let me know in the comments below. I’d love to hear!

 

Want to work with a coach who wants only the best for you and your business development?  Click here to learn more about my Expansion Coaching Programs and what they can do for you.

4 Comments

  1. This is really great. I love how it comes from a place of service as it meets the needs of the clients and also helps the coach in retaining the clients that they really love to work with. I’ve been working with my own coach for two years now and this shows the power of developing really strong continuing coach and client relationships. The great thing about working together for a longer term is that the coach and client get to see more of the journey together and this means that the coach has teaching points and directions to go in that someone only working with a client for a short time would not have.

    • Thanks Deborah. Yes, all that is absolutely true. I see that with all of my long term clients as well. Plus another benefit is that as coaches further develop their business and grow they can teach their clients new strategies and techniques.

  2. Jeannie, I absolutely love this article. I’m really big on providing
    great service to my clients, but you just provided some great ideas
    for loving them up even more!

    Thank you so much for these nuggets they are so valuable.

    • Hi Cynthis,
      I’m so glad to hear you found this helpful. Be creative with how you serve your clients, give them an experience they’ll always remember.

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