Once upon a time my first coach told me that I needed to send a weekly newsletter to my non-existent mailing list.
I remember telling her, that I didn’t have time to do it and she said if you do nothing else you must build and love your mailing list.
So I carved time out of my ridiculously busy schedule and every week wrote a newsletter all the while wondering how it was going to help me get more clients?
But I soon discovered why it’s essential to have regular contact with my readers because little by little I’d get email replies telling me they liked my content and then started selling more of my services.
Whether you’re just getting going or you’ve been sending a newsletter for a while there are three critical things you must do in all of your newsletters to create engagement and sell your services in a non-sleazy way.
Provide Relevant and Helpful Content
A sure fire way to keep readers coming back for more is to write or record content they’re seeking answers to.
Nothing turns me off more than fluffy, non-substantial content. What’s the point?
If you want your list coming back for more and eventually pay you for your services then you need to show them why you’re worth paying for.
Don’t worry about “giving” your content away, I’m sure you’ve got plenty more to share.
Give Your List First Dibs
A really nice way to treat your list right is to give your readers access to everything you offer first.
For example, when you create a new course, service or program let them have access to it first. You can even give them a discount or coupon code because they’re already a reader.
Give your readers this special perk and they’ll remember it and thank you for it.
Send a Heartfelt Email
This one simple thing has allowed me to make thousands of dollars in my business and connect with my list at a much deeper and personal level was this one marketing technique.
What I’m referring to is to write an email to your mailing list and connect with them. Let them know that you know how it feels to be in their shoes, struggling with the same things they’re challenged by right now but reassuring them that things can get better because they have for you too. Invite them to connect with you and so they can share what they’re going through.
The purpose is to get to know them and what they’re struggling with. Offer to connect with them to talk more about what they’re going through. Many of these conversations have turned into sales conversations and others have been a way of being able to offer resources that can simply end their struggle.
Don’t underestimate the power of sending a heartfelt email. It will deepen your connection and potentially turn a reader into a client.
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