I'll never forget when my first coach told me that my coaching program included having a VIP Retreat. “What's a VIP Retreat?” I asked.
“Well” she said,“It's a full day where we'll meet in person to spend the entire time crafting a plan for your business. We'll have a healthy lunch and you'll have the entire day to ask me anything you need to ask me about your business.”
It sounded glorious (especially the lunch 😉 and it turned out to be exactly that.
Over the years I've invested in working with a variety of coaches at various times – often not for a long-term program, but for a more intensive experience like a VIP Retreat.
I'm often asked if having a VIP Retreat offering in one's business is a smart strategy and if so, how to host one that's effective and enjoyable for all.
Today I'd like to share some of my top tips for creating an exceptional VIP Retreat experience.
I'll start by telling you about my wonderful Revenue Makers Mastery Private Client, Michelle Jacobik.
Recently we met in person to spend the day working on her business. Having just completed writing her new book, “Prosperity After Divorce”, we met to kick off her time in my coaching program to craft a strategy to attract more clients, share her message with more people and increase the revenue in her business.
You see, Michelle's been kicking butt and taking names in her business. Since opening the doors she's gotten clients fairly steadily, wrote her book and is getting known for working with individuals and couples helping them create budgets and better manage their money.
When she came to me she was looking to increase her income and reach more people through her work.
And just like all of my clients who are working hard to grow their business, I want to make sure all clients that have a VIP Retreat, have the right environment to work in for their VIP Retreat.
The Environment: Find the Right Location
When hosting VIP Retreats, you want to factor in where you host them and find a location that allows for an experience that helps them to relax, create, think and work on their business.
With the help of my assistant, I've found several locations where we host my retreats. This way in the event that one isn't available or too inconvenient to travel to for clients coming into town, we've got the other as an option.
What type of event space is best to use?
Option 1: Conference or Boardroom:
Personally, one of the options I like to use is a conference room (as seen here) which I recently used when working with a private client at The Lancaster Arts Hotel in Lancaster, Pennsylvania.
The open space, room to work and spread out and even bring lunch in, is a create place to work creatively for a day.
Option 2: A Suite
The other option I like to use is to rent a suite. Like the one shown in the photo below from The Mill Street Inn in Newport.
You'll notice it's perfect for spreading out, has a table and workspace, includes a private bathroom and plenty of privacy.
When hosting a VIP Retreat I think it's really helpful to have plenty of healthy snacks like nuts, fruit and water. But also to take a break mid day for lunch.
I've purposely chosen locations that are within walking distance to great restaurants where we'll bring our notes and thinking caps to continue working during our retreat day.
Typically my full day VIP Retreats will last from 10am-4pm giving us plenty of time to work and get everything we want to accomplish.
The Set Up
One thing we like to do is to make sure clients receive a personal calendar invitation that includes the time, location, address, phone number of the location and directions for the location.
Additionally we send along what they need to know, do or prepare for in advance of their VIP Retreat.
VIP Retreats can be wonderful experiences for your clients and lucrative for you.
Now it's your turn:
Take a moment to think about how you can include VIP Retreats in your business if you're not doing so already. What kind of experience do you want to create for your clients? What do you want to support them with in a full day retreat? What kind of environment or location would you like to host one in? How much do you want to charge for your VIP Retreat?
Go ahead and let me know below if you're hosting VIP Retreats, what are some of your favorite tips? And feel free to let me know any questions you have about how to host them below.
And if you're wanting to have someone support you with strategies to grow and monetize your business – let's connect and find out if a VIP Retreat is right for you. Feel free to click here to submit your inquiry.