How to Create a Soul Aligned Brand with Rachel Pesso
December 1, 2022
How important is your branding when you’re a coach or service-provider in the online business space?
More important than ever! The virtual business world has gotten particularly crowded and there are more coaches and service-based business owners coming onto the scene every day.
And if you’re in either of these fields you know that it’s gotten harder to stand out online.
Personally, I didn’t think much about branding when I started my coaching business in 2010.
A friend took my first headshot, I barely put any thought into my first website and I had zero clue what branding was.
As my business grew, I started realizing how important it was to develop my personal brand. I got professional photos done, learned how to write better copy and hired someone to create a logo.
During my early years of focusing on monetizing my business, branding was an afterthought, however once I decided to scale my business and serve more clients, I realized I needed to align my vision with my brand.
No matter if you’re in the monetizing or scaling stage of business, developing your brand will allow you stand out in the coaching and online business space.
So how do you do stand out with your brand?
Meet Rachel Pesso, founder of Rachelpesso.com, brand storyteller, expert designer and art director who’s mission is to help entrepreneurs create visual brands that truly embody their mission and purpose through branding and website design.
Rachel blends high-level strategy, collaboration, and a deep love of design for her branding and website clients. Recent clients include Laverne Cox, Lori Harder, and Jen Gottlieb.
When I learned about her work and her unique approach to developing visual brands, I knew I needed to invite her onto my podcast to share her work with other coaches and service-providers too.
Grab your pen and paper and listen closely to this episode. I think you’ll find some golden nuggets that will allow you to see how you can stand out online and discover your soul aligned brand.
LINKS MENTIONED IN THIS EPISODE
P.S. OVERCOMPLICATING HOW TO MONETIZE AND SCALE YOUR COACHING BUSINESS?
Here are a several ways I can help:
- Download my free guide – it’s a guide to help you attract more leads for your coaching programs, masterminds and service –Download Now
- Join the Coaching Business Collective and get the insight, ideas and motivation you need to grow your coaching or service-based business – this is our free Facebook Group where you learn the monetize and scale essentials – Join Now
- Apply for our Revenue Makers Mastermind Program and discover how to create a multiple 6 or 7-figure business you love – no matter if you’re scaling to 6-figures and need more clients or you’ve reach capacity and want to scale how you to serve clients and multiply your revenue, Revenue Makers supports you with monetizing and scaling your business. Learn more about the program – Apply Now
Download the Ultimate Speaking Lead Generation Starter Guide
Discover how to get your most ideal leads from speaking
Want to make more money in your business?
- Here’s how I can help -
Attract more clients, fill your funnel and get more ideal clients into Discovery Calls so you can sell your coaching programs and offers in this self-paced program that includes modules, templates and guides.
Ideal for coaches and service providers who want to attract ideal clients through live and virtual stages.
This 12-month program helps you design a profitable business model, desirable offers, ease-filled sales systems, and marketing strategies to break into 6 and 7-figures.
Ideal for advancing coaches and service providers who want a streamlined approach to market, sell and scale.
Work with Jeannie in her private 90 day coaching program to design and develop your speaking sales system to sell and fill your offers, coaching programs or masterminds with ease.
Ideal for coaches and service providers who want to create their signature talk, masterclass or workshop.