Episode 37

How to Create a Soul Aligned Brand with Rachel Pesso

December 1, 2022

How to Create a Soul Aligned Brand with Rachel Pesso

How important is your branding when you’re a coach or service-provider in the online business space?

More important than ever! The virtual business world has gotten particularly crowded and there are more coaches and service-based business owners coming onto the scene every day.

And if you’re in either of these fields you know that it’s gotten harder to stand out online.

Personally, I didn’t think much about branding when I started my coaching business in 2010.

A friend took my first headshot, I barely put any thought into my first website and I had zero clue what branding was.

As my business grew, I started realizing how important it was to develop my personal brand. I got professional photos done, learned how to write better copy and hired someone to create a logo.

During my early years of focusing on monetizing my business, branding was an afterthought, however once I decided to scale my business and serve more clients, I realized I needed to align my vision with my brand.

No matter if you’re in the monetizing or scaling stage of business, developing your brand will allow you stand out in the coaching and online business space.

So how do you do stand out with your brand?

Meet Rachel Pesso, founder of Rachelpesso.com, brand storyteller, expert designer and art director who’s mission is to help entrepreneurs create visual brands that truly embody their mission and purpose through branding and website design.

Rachel blends high-level strategy, collaboration, and a deep love of design for her branding and website clients. Recent clients include Laverne Cox, Lori Harder, and Jen Gottlieb.

When I learned about her work and her unique approach to developing visual brands, I knew I needed to invite her onto my podcast to share her work with other coaches and service-providers too.

Grab your pen and paper and listen closely to this episode. I think you’ll find some golden nuggets that will allow you to see how you can stand out online and discover your soul aligned brand.


Learn about Rachel Pesso at RachelPesso.com and check out Soulthemes here.


Here are a several ways I can help:

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Jeannie Spiro: Business Coach & Strategist

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I’m Jeannie Spiro, business coach and strategist for woman coaches and service-providers. Want to make more money in your business? Here’s how I can help.

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