[vc_row][vc_column][vc_column_text]A few days ago I got an email from a marketing expert, call her an industry “Guru” if you will, who explained at great length in her email why her community should consider focusing on using Pinterest as a marketing strategy.
Now I've got a Pinterest account, but these days I mostly use it to look for outfits and home design ideas.
At one point I'd set up a Pinterest board for business, but that was quite a long time ago and at the moment it's sitting there collecting social media cobwebs.
Pinterest hasn't been on my radar screen for years, but suddenly I'm getting this message from an online marketing industry leader and I'm thinking, “Well…..if they're doing it, then I need to too!”
Two hours later (after reading the blog post, listening to the podcast and doing my own ninja research on Pinterest marketing), I came to the following conclusion…
I have just wasted my time!
And here's why…(and why this is important for you to think about as well).
My entire business is not based solely on online marketing. Online marketing is just one component of how I attract clients and grow my business.
The marketing I'm doing is working and at this moment I don't need to focus on expanding it. (Notice that I said, THIS moment).
Here's what I see entrepreneurs doing all the time:
- A Facebook Ad appears with catchy copy that pulls them in and the next thing they know it they're on a webinar for an hour and buying a course they weren't planing to buy.
- Then they spend countless hours diving into this new strategy – the training, the implementation, etc. and desperately hope this new strategy works.
- Or worse – it doesn't just happen once in a while – it happens every week or even every day and they never seem to get their marketing foot down.
If any of this feels remotely familiar to you, I'm glad you're reading this because you're getting caught up in the crazy online marketing rabbit hole world.
Want the fix?
Here's what to do…
- NOTICE: If you find yourself spending hours a week trying a new free training or taking some new advice that wasn't built into your plan. Pay attention to how often you're doing this. I'm not saying that you shouldn't incorporate some of it, more that if you keep doing it then you're distracted and not focused on a long term strategy.
- STOP: Are you constantly questioning what you're doing with your marketing and feel like you don't have a solid plan? If so, you likely don't. This is why you're jumping on every free training and taking random advice here and there. The solution is to stop, pay attention to why you're doing this and reduce the number of trainings you're attending. Right now it's about you determining what you need.
- FOCUS: Here's how you'll avoid marketing rabbit holes in the future. Get clear on what you need and focus on it. For me I know that workshops are my best marketing strategy. They work for me and I love doing them. They're the main strategy I'm focusing on for my growth right now. The more I focus on perfecting my workshops, the less I have to think about all the other strategies I don't need in my business right now.
Lastly, we have more resources available to us entrepreneurs more than ever before. Just because a guru or friend recommends a strategy doesn't necessarily mean it's right for your business.
Get clear about your goals. Know your business model and develop a streamlined marketing plan that's almost rabbit hole proof.
Occasionally you'll go down a rabbit hole here or there, but the more you know your plan, the less time you'll lose wondering if the next greatest strategy is better than what you're doing.
And remember, just because a “Guru” recommends it doesn't mean you have to do it and that it's the best strategy for your business where you are right now. You and your mentor (if you have one), know best. Discover your strategy and go with it.
Okay – now I would LOVE to hear from you. Do you find yourself going down rabbit holes and wonder how you got there? Are you trying to be more aware of how you're spending your precious time in your business? Let me know what came up for you on this topic.
Want more help with your business growth? Connect with Jeannie to find out if your existing marketing plan is serving you properly. Click here to schedule a Discovery Call with Jeannie.[/vc_column_text][/vc_column][/vc_row]