Mindset

The Fine Line of Getting Personal in Your Business

There’s a marketing trend and it’s this—people are getting personal. Have you noticed it too? It turns out that the best engagement online seems to happen when you start getting personal. Why? Because consumers want to know who they’re buying from. They want to know that you are a real person. Think about it, if …

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How to Keep Your Business Running When You Have Personal Issues to Handle

When you work for someone else you can take sick, vacation or personal time but when you work for yourself it’s not always easy to take a day or week off. One of my clients, a mom with a part time job and her own business is using every single spare second she has to …

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