Posts by jeanniespiro
How Structure Has Provided More Freedom In My Business
When I left corporate I couldn’t wait to leave the structure behind, but those early days and months of not having it were hard on my business. Like most of the Midlife CEOs I work with who’ve had jobs and careers prior to starting their business, structure was typically built into their day. More freedom…
Read MoreMy 2023 Online Marketing and Sales Focus
Welcome to 2023! Ready to decide where to put your energy as you focus on growing your business in the online space in the coming year? With so many options and ways you can attract and close clients, it can be extremely overwhelming to sort out where to start. Today I’m sharing where I’m putting…
Read MoreA Look Into My Sales Approach and Why I Believe In Sales Conversations
Today I’m joined by my friend Donna Ashton for a special episode where we go behind the scenes and talk about some of the pivots I’ve made in my business over the last few years. Today Donna interviews me about the pivots I’ve made to my online coaching business, how I’ve shifted from selling to…
Read MoreHow to Create a Soul Aligned Brand with Rachel Pesso
How important is your branding when you’re a coach or service-provider in the online business space? More important than ever! The virtual business world has gotten particularly crowded and there are more coaches and service-based business owners coming onto the scene every day. And if you’re in either of these fields you know that it’s…
Read MoreHow to Design the Right Marketing Plan for Your Business
Today on the Midlife CEO Podcast, Jeannie Spiro talks about how to design the marketing plan for your business. With countless choices, strategies, and templates available to supposedly make it easier for you to attract clients and generate leads, often the more options you have – the more confusing marketing gets. To make it easier,…
Read MoreHow to Keep Your Business Humming While On Vacation
Do you run a coaching or service-based business and you’re working with private and or group clients and would like to take a non-working vacation? The point of a vacation is to take a break, but so many coaches and business owners tend to take their work with them when they go away. Over the…
Read MoreConscious Conversion Copy with Kristen Westcott
How do you write copy that doesn’t trigger pain or shame prospective clients into working with you, but still sells your programs and services? Today I sit down to talk about how to write conscious copy with Business Growth Strategist and Sales Page Copywriter, Kristen Westcott. It turns out that there’s a way to do…
Read MoreThe Strategy Behind Retreat Hosting with Amy Flo Yo
I loved this interview with Amy Flores-Young where we got to discuss hosting and planning retreats, live intensives, and events in our current times. For years I hosted four and sometimes five events a year and that didn’t include all the Private VIP Retreats as well. One of the things I found challenging when I…
Read MoreLessons in Leading and Letting Go to Grow
Congratulations – you’ve reached a place in your business where you’re now stepping into a whole new level of growth. You’re established, known for what you do, maybe very visible in the online space. Everyone’s paying attention to you and your every move (that alone may feel like you’re living under a microscope). Things may…
Read MoreBusiness and Life Lessons Learned in 2021
It’s hard to believe this year is coming to a close. As a business owner at midlife, I’ve found that this year has been one of my best yet both personally and professionally. In today’s episode, I will share where I started this year, where I’m ending and some of the key lessons I’ve learned…
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