Posts by jeanniespiro
Selling with Sales Pages with Melissa Burkheimer
Today on the Midlife CEO Podcast, I’m joined by Sales Page Design Expert Melissa Burkheimer. I’m still sitting with so much of what we talked about in the interview that includes saying “yes” to opportunities, taking chances, realizing your zone of genius, selling online, sales pages, sales page design (and what you really need to…
Read MorePodcast Pitching Tips from a Podcast Host
Let’s face it, when it comes to being a podcast guest on someone’s show there are a few approaches you can take. Today I’m sharing some insight and tips that can help you pitch yourself without having to hire an agency or an assistant to do it for you. You’ll discover: How to maximize your…
Read MoreMarriage and Entrepreneurship a Conversation with Denise Fitzpatrick
Today we’re talking about marriage, entrepreneurship, and the various complexities of being an entrepreneur and being married. My guest today is Marriage and Relationship Coach, Denise Fitzpatrick. As an experienced therapist who started her own therapy practice and then transitioned to having a coaching business, Denise not only knows what it’s like to be a…
Read MoreHow Structure Has Provided More Freedom In My Business
When I left corporate I couldn’t wait to leave the structure behind, but those early days and months of not having it were hard on my business. Like most of the Midlife CEOs I work with who’ve had jobs and careers prior to starting their business, structure was typically built into their day. More freedom…
Read MoreMy 2023 Online Marketing and Sales Focus
Welcome to 2023! Ready to decide where to put your energy as you focus on growing your business in the online space in the coming year? With so many options and ways you can attract and close clients, it can be extremely overwhelming to sort out where to start. Today I’m sharing where I’m putting…
Read MoreA Look Into My Sales Approach and Why I Believe In Sales Conversations
Today I’m joined by my friend Donna Ashton for a special episode where we go behind the scenes and talk about some of the pivots I’ve made in my business over the last few years. Today Donna interviews me about the pivots I’ve made to my online coaching business, how I’ve shifted from selling to…
Read MoreHow to Create a Soul Aligned Brand with Rachel Pesso
How important is your branding when you’re a coach or service-provider in the online business space? More important than ever! The virtual business world has gotten particularly crowded and there are more coaches and service-based business owners coming onto the scene every day. And if you’re in either of these fields you know that it’s…
Read MoreHow to Design the Right Marketing Plan for Your Business
Today on the Midlife CEO Podcast, Jeannie Spiro talks about how to design the marketing plan for your business. With countless choices, strategies, and templates available to supposedly make it easier for you to attract clients and generate leads, often the more options you have – the more confusing marketing gets. To make it easier,…
Read MoreHow to Keep Your Business Humming While On Vacation
Do you run a coaching or service-based business and you’re working with private and or group clients and would like to take a non-working vacation? The point of a vacation is to take a break, but so many coaches and business owners tend to take their work with them when they go away. Over the…
Read MoreConscious Conversion Copy with Kristen Westcott
How do you write copy that doesn’t trigger pain or shame prospective clients into working with you, but still sells your programs and services? Today I sit down to talk about how to write conscious copy with Business Growth Strategist and Sales Page Copywriter, Kristen Westcott. It turns out that there’s a way to do…
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