I’m raising my hand, are you? We’re all looking for the next best solution to our problems. Whether it be growing our business, leaving our job, losing weight or improving our health. We try something for a little while and when it doesn’t work we move on to the next one that we’re convinced will solve all of our problems. Do you know what it’s called? “The Bright Shiny Object Syndrome” I’m guilty of it and I know others are too. It’s a real phenomenon especially with people who are looking for solutions to grow their business. I’m going to beg of you to stop chasing the next best thing and get very clear about what you need right now because the distractions only get in the way of you reaching your ultimate goals.
There are thousands of authority figures including coaches, authors and experts in their field and each offer solutions, products and books all with great intentions to solve problems. We buy them and sometimes use them, other times they collect dust on our book shelves. We put all our energy into them in the beginning and sometimes they work, other times they don’t. When they work we’re ready to write a testimonial or recommend it as a solution to others and if they don’t then we give up and move on to the next best thing.
I have many books, audios, self-study guides on marketing and business growth and development. I used to subscribe to dozens of newsletters and blogs belonging to THE internet marketing gurus, SEO experts and Social Media pros. I’ve gone to live events and listened to experts who claim to have the solution to growing my business and marketing it. I’ve bought different systems and only partially used them. I got caught up in the Bright Shiny Object Syndrome too. I was distracted, lacking confidence in what I knew and losing sight of what I was really trying to accomplish. I know I’m not alone because my clients and friends are struggling with this too. So how can you overcome it and make progress, make money and gain momentum? You need to get clear and take action and here are a few tips on how to do it:
- Get Focused: If you’re in business and don’t have clients or customers then you need to focus on ways to get clients. If you don’t have clients and you’re trying to figure out why then you need to do exactly that. What is it that you’re not doing? What is it that you don’t know? What is it that you might be missing? The sooner you figure it out the sooner you can seek out that specific solution, implement it and move on.
- Implement 1-3 Things Now: We often find ourselves taking on too much and can’t complete anything. If you make a list of all of the things you know you need to do and implement just 1-3 of the top money producing ones that you can work on quickly you’ll get further faster. If you implement those that take a long time and don’t produce money then you’ll continue spinning your wheels because it’s not allowing you to reach your goals faster. Finish one thing at a time and move on to the next.
- Say No: Having a hard time saying to “No” to great offers? Then make them unavailable to you, at least temporarily. Still like a coach but can’t resist their next best product? Then adjust your subscription settings and have them sent to an email address that you check in on once every.
- Ask Yourself 3 Questions: When the next Bright Shiny Object comes your way ask yourself if you need that product or service for something you’re planning to do within the next 30-90 days. If not then don’t acquire the object. It doesn’t mean you won’t need it at some point, it just means you don’t need it right now.
It wasn’t until I got very focused on what I needed did I begin to see results in my business. I got clear, I began to implement and I saw results. Now distractions such as Bright Shiny Objects don’t bother me as much.
In the comments below I’d love to hear YOUR tips on how to avoid the “Bright Shiny Object Syndrome”
Whether you’ve experienced it or seen others go through it, leave a comment now.
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