A Tale of Two Coaches

April 2, 2015


Once upon a time there was a woman who decided to get her coaching certification.

She brilliantly navigated the classes, was a fabulous student and loved everything about learning how to be a coach.

After completing her first certification she moved on to her next and within a few years she had stacked certification upon the next.

It was safe to say she was a very talented coach.

The only problem, along the way was she never got clear about who she wanted to work with. She proudly helped everyone.

Then there was a second coach. She also decided to get her coaching certification but unlike the first coach she got it to enhance the skills she already had.

The second coach decided to start her business after uncovering her brilliance (what she was really great at), combining it with her best skills and the experience she had in her years in corporate. She decided to get the coaching certification to enhance her skills as a coach.

Sadly one of the coaches was barely getting by, had almost no clients and after years of working to perfect her craft was on the verge of closing her doors.

Can you guess which one was almost out of business?

You guessed it, it was the first coach. The one with multiple certifications and no clear ideal client. She “helped” everyone and got paid for no one at the same time.

Here’s what went wrong:

  1. People had no idea what she did. Because her message wasn’t clear almost no one could hear it
  2. No one referred business to her so she remained a generalist and continued to be broke in the process
  3. She focused more time and energy on getting certified than creating a business plan to get clients and make money

It’s now insanely easy to get a coaching certification and then put up a shingle and say you’re open for business but there’s a huge distinction between being open and making money.

I’m fully in support of continuing education but I don’t always believe that an education is going to make you more qualified or rich.

One thing to be careful of is to not hide behind not being good enough. If you’ve been in business for a while then give yourself permission to say that you know enough and have enough credentials to grow your business.

People need your support, get clear about what you do and get focused. When you know this you can spread your word far easier and people can refer business right back to you.

If right now you’re wondering why you’re not bringing in the clients you want then it’s time for you to think about how you can design a presentation to share your message. I’d like to invite you to learn exactly how to do that at The Talk Design Workshop. When you attend you’ll also learn how to deliver your talk and exactly how to use it to transform your business. It’s April 24th and there are only 12 spots left.

I’d love to hear what you think, are you hiding behind not being ready to coach? What’s stopping you from fully growing your business?

Jeannie Spiro: Business Coach & Strategist

Hey there!

I’m Jeannie Spiro, business coach and strategist for woman coaches and service-providers. Want to make more money in your business? Here’s how I can help.

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