Episode 38

A Look Into My Sales Approach and Why I Believe In Sales Conversations

December 16, 2022

Why Coaches Should Have Sales Conversations with Jeannie Spiro

Today I’m joined by my friend Donna Ashton for a special episode where we go behind the scenes and talk about some of the pivots I’ve made in my business over the last few years.

Today Donna interviews me about the pivots I’ve made to my online coaching business, how I’ve shifted from selling to the stage to selling online and why all selling of coaching programs and services should start with sales conversations (aka: Discovery Calls).

I’ve talked about my approach to selling before, but in this episode, I go into some of what I’ve learned over the last 12 years of running an online coaching business, lessons I’ve learned from selling from the stage, how I pivoted to selling my coaching programs when everything shifted a few years ago, my organic marketing approach and so much more.

If you’re looking for ideas and inspiration around how to sell your coaching programs and offers, tune into this episode.

Special thanks to Donna Ashton for interviewing me for this one. Check out my interview we did for her 100th episode in the links below.


Interview with Donna Ashton Celebrating 100 Episodes of the Work Less Make More Podcast

Discover how to use speaking to attract more leads with the FREE Ultimate Speaking Lead Generation Starter Guide

Join our Coaching Business Collective Community 


Here are a several ways I can help:

  1. Download my free guide – it’s a guide to help you attract more leads for your coaching programs, masterminds and service –Download Now
  2. Join the Coaching Business Collective and get the insight, ideas and motivation you need to grow your coaching or service-based business  – this is our free Facebook Group where you learn the monetize and scale essentials – Join Now
  3. Apply for our Revenue Makers Mastermind Program and discover how to create a multiple 6 or 7-figure business you love – no matter if you’re scaling to 6-figures and need more clients or you’ve reach capacity and want to scale how you to serve clients and multiply your revenue, Revenue Makers supports you with monetizing and scaling your business. Learn more about the program – Apply Now 
Jeannie Spiro: Business Coach & Strategist

Hey there!

I’m Jeannie Spiro, business coach and strategist for woman coaches and service-providers. Want to make more money in your business? Here’s how I can help.

Download the Ultimate Speaking Lead Generation Starter Guide

Discover how to get your most ideal leads from speaking

Jeannie Spiro

Want to make more money in your business?

- Here’s how I can help -

Monetize the Stage™:
The Signature Talk Lead Generation System

Attract more clients, fill your funnel and get more ideal clients into Discovery Calls so you can sell your coaching programs and offers in this self-paced program that includes modules, templates and guides.

Ideal for coaches and service providers who want to attract ideal clients through live and virtual stages.

Revenue Makers Mastermind The Money Multiplying & Business Scaling

This 12-month program helps you design a profitable business model, desirable offers, ease-filled sales systems, and marketing strategies to break into 6 and 7-figures. 

Ideal for advancing coaches and service providers who want a streamlined approach to market, sell and scale.

Private Strategy Intensive: The One-to-One Speaking Sales System Accelerator

Work with Jeannie in her private 90 day coaching program to design and develop your speaking sales system to sell and fill your offers, coaching programs or masterminds with ease. 

Ideal for coaches and service providers who want to create their signature talk, masterclass or workshop.