5 Easy Ways to Fill Your Webinar

January 22, 2015


Imagine for a moment that you’ve spent weeks preparing to host a webinar.

You’ve done all the legwork from coming up with a signature talk, to putting together the presentation and to practicing what you’re going to say.

Then the day of the webinar comes and all your hopes of using it as a way to sell your services, courses or products fade away as you look at your webinar control panel and realize that there’s only one person on the webinar, YOU!

Time and time again I see coaches and consultants put their all into hosting a webinar and come away disappointed because they didn’t sell a thing.

It’s tremendously heartbreaking because at the end of the day you’ve spent a ton of time and got nothing to show for it.

I know, because it’s happened to me too many times to count.

So how do you actually fill webinar seats (especially with your ideal clients)?

Here are five easy things you can do:

  1. Promote to Your Mailing List
    First and foremost you have to let your email subscribers know that you’re hosting a webinar. Don’t be afraid to notify them a few times (it may feel uncomfortable but there’s a good chance they missed your 1st or 2nd announcement)
  2. Promote in Your Newsletter
    One of the reasons I love having an “Upcoming Events” section in my newsletter is that it gives my readers a chance to see what I’m doing that might be of interest to them.Not only do I share with them everything I’m up to but I tell them about collaborations and interviews like the one I’m doing here with Social Media Expert, Donna Cravotta.
  3. Promote Using Facebook Ads and Your Social Media Media Platforms (and any allowed groups)
    This is often the area where most coaches and consultants fall short. They’ve spent so much time doing the rest of the stuff that when it finally comes to social media they often don’t know what to do so they barely do anything at all. Now you may be wondering how to use Facebook Ads, if you should use them, and how much to spend on them, all questions most people typically have. I actually cover this in full detail in my Expansion Coaching Club but if you’re not a member of the club then I encourage you to simply set a budget and set aside a little time to try them out.  But don’t stress about this. For now I want you to just commit to making a small investment and taking some time to set some up to direct Ads to your registration page.Other things I have my Expansion Coaching Club members do is map out their webinar and a social media marketing promotion schedule. This way you know what to do and when you’re promoting. If you can’t do it all on your own you pass it on to your Virtual Assistant to do for you.
  4. Promote on Automation
    Take some time to create some Tweets for Twitter and posts for Facebook, Google+ and LinkedIn. Then use a total like Hootsuite.com to schedule them.What’s nice is you can then set everything and forget it. Let the webinar promotion run on autopilot.
  5. Promote via your Speaking Engagements
    As you know I do a lot of speaking online and often one of the interview questions I’m asked is “What do you have coming up?” So not only will I let them know about my FREE Offer, a gift that I give away during my Signature Talk. I will also let them know about how they can sign up for my next FREE webinar.

Bottom line, don’t overcomplicate filling your webinars, you just need to follow a system and process to promote them.

Once you do you’ll not only have your ideal clients attend, your phone lines will be lighting up with awesome questions at the end of your webinars (at least that’s what happens to me and my clients 😉

Okay, now it’s your turn. What are some creative ways you’ve used to fill your webinars? And if you’re just getting started and not sure what you’re doing, what questions do you have about filling yours? Let me know in the comments below.

Oh and if you’d like to learn more about how you can start using speaking to get more clients, come and check out my resources here.

Jeannie Spiro: Business Coach & Strategist

Hey there!

I’m Jeannie Spiro, business coach and strategist for woman coaches and service-providers. Want to make more money in your business? Here’s how I can help.

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