Skepticism, doubt and self-sabotaging talk seem to keep coming for my clients and if I were to be completely up front, I’ve been there too. In the past week in several of my client sessions I’ve heard the word “competition” used negatively and because there is a fear of being afraid to play in the same sandbox with their competition, especially those big boys and girls, these individuals are cowering down and afraid to stand up and play.
This is an extremely common problem. When you feel doubt you begin to wonder why someone wouldn’t go to the big “guys” and choose to work with you. Maybe you’re a Massage Therapist and you have a solo practice, how do you compete with a Spa? How about a Life Coach who specializes in personal development, how do you compete with Tony Robbins? Maybe you haven’t gotten to this point but at some point you’re doing to wonder how can I possibly compete? But here’s the thing, there’s enough business to go around….and yes, I’ve heard the news..it’s not the best economy. But why is it then that people are still spending money? It’s because there is a need for services and products.
Now the good news about competition is that if you’re in a competitive field then it means there’s a demand for what you do. The bad news is for the newer business owner, especially one who is still in startup it’s now up to you to figure out how you are different. Here are a few tips to help you play in the same sandbox as the big boys and girls:
- Results Speak for Themselves: What have you done or accomplished in your specialty? What have you been able to do to that you can teach or perform that creates results? Is there anything about what you do that is unique just to you? I have a Health Coach client who feels as though they can’t compete in the health and wellness field. This person has lost a significant amount of weight and has kept it off for years. How they’ve done it is what they need to teach. They’ve got a proven system and strategy that works. This is exactly what needs to be highlighted. If you’re in a similar boat then focus on what your experience is and when you doubt if you can play in the big leagues remember that your results are proven too.
- Service Sells: I’ve been in the service and sales industry for years and I can tell you that even when you have the same product what differentiates one person from another is their service model. I have made a habit of offering better service than anyone else possibly can. Take a look at your own business, what is it that you do or offer that no one else does? Identify what it is and promote it. You’ll be recognized and well paid for that too.
- Not everyone wants to or can afford to work with the “Big Boys and Girls”: This took me a little time to figure out but when I did it shifted my mindset. There are going to be people who want to work with you and others who won’t. There are some who can afford you or your products and/or services and others who cannot and it’s the exact same for you. The more clear you are as to who you are meant to work with the more clear you can make your marketing and the sooner you will attract the right people to work with you. As soon as this begins to happen you will no longer doubt that you can compete you WILL be competing.
Have you ever had a poor experience or service from someone who is top in their field? Did you expect better than what you actually received? I’d love to hear your thoughts in the comments below.