Having a steady flow of quality leads is critical. All business owners know the panic that sets in when the lead generation pipeline starts to dwindle. That’s why a clear and intentional marketing strategy is so important if you want to have a successful, and profitable, business.
I’ve built my business using 3 top marketing strategies … and (you may have guessed it!) they all involve speaking.
Speaking Is Not One-Size-Fits-All
Speaking is a remarkably reliable way to attract and convert quality leads. And, even better, there are several ways to go about using speaking as a marketing strategy.
The top 3 ways I use speaking in my business include live, in person speaking, webinars, and live events. I can’t even say I have a favorite because they each have impact in different ways. And a marketing strategy that incorporates some or all of them, allows for variety and flexibility.
The Versatility of a Talk
When you know the specific talk to design around your topic and how to deliver it, you’re off and running. And once you have it, your one talk can be multi-purposed to be given through all of my top 3 speaking delivery methods: in person, webinar, and live event. Sounds tricky? It’s not! With the right guidance on how to adjust your talk to each audience, you can reap the benefits of a talk that converts.
And as you tweak your talk for each of the formats you’ll ensure a process that helps you stop the struggle of:
- Finding and attracting clients.
- Getting your message heard.
- Wondering how to create a pipeline of leads.
- And worrying about how to fill your client roster, programs, and events.
You will have created a lead generation machine that supports your business with ease.
I love the versatility of my signature talk and you will, too! Whether I’m speaking on someone else’s stage or platform, hosting a webinar, or holding one of my 2- or 3-day events, my signature talk is my rock.
Let’s take a look at the different options for delivering your talk.
In Person Speaking
Perhaps the most often used delivery method, live speaking can’t be beat for making an immediate connection with attendees and also having an opportunity to follow up immediately following your talk.
In this version of speaking, you position your topic, deliver high-value content, and extend an invitation to connect beyond the talk. This could mean anything from a free call with you, to signing up for your email list, or a paid offer if that’s an option. I use this method to generate leads, get sales conversations, sell my courses, and fill my events.
Let’s be real here. I know this one scares some people so let’s just get that out in the open. AND know that when you have a webinar talk design formula and support to carry that out, webinars can become second nature.
Hosting an online webinar is a convenient way to use speaking to reach people anywhere they are in the world. And connecting virtually can be just as strong as in person when your talk and your content are strategically designed and planned. I’ve been hosting webinars for years and years and it’s one of my favorite things to teach.
Holding a Live Event
Deep breath. I know that if “webinar” made you shiver a bit, this one can make you quake. But hang with me for a moment. Remember back to a time when you were at an event that offered a lot of value and connection with others, and knowledge and action that you brought home with you? Wasn’t that something? Were you in awe of the host?
Now, imagine that host could be you! You can design your talk to be delivered at a live event you offer. And before you get itchy again, this can mean anything from a brief couple of hours in a small venue (even your home) to a large, multiple day event and every combination in between. Your event is an experience you design wrapped around the content of your talk.
I’ve done them all! Short, small live events delivered in an afternoon, and 3-day events filled to the brim with people. The beauty of it is that you can start small and grow. And the best news is that even small events can generate large returns and massive income. It’s all about your content, your delivery, and your offer.
What Speaking Option Is Right For You?
Your turn! Has this got you thinking about how you might deliver a talk to generate more leads for your business? Are you ready to set aside the worry of where your next clients will come from? Speaking is the way and I’ve got a resource for you!
For more in-depth information about the top 3 ways to use speaking to generate income, I’ve created The Ultimate Speaking Lead Generation Starter Guide. It will help you determine which lead generation machine is right for you, along with some case studies that inspire. It includes a topic checklist to help you hone in on your talk title and some mindset exercises to prime you for speaking. Get your copy of the guide here and you’ll be on your way to building your business through speaking!
PS: And when you're ready for more…here are some ways we can continue connecting…
- Get my FREE Ultimate Speaking Lead Generation Starter Guide and start generating more leads. Get it here.
- Join the FREE Scale to Six Sisterhood and get insight to how to grow and monetize your coaching or service-based business.
- Work directly with me. If you're a coach or service-based business owner who is ready to kick struggle to the curb and start scaling your business to 6 or multiple 6-figures, complete the application below to see if you're a good fit for The Scale to Six Mastermind Expanders or Multipliers Track. Apply here.