Having a signature talk is a necessary tool every coach and entrepreneur should have in their toolbox. All speakers know that a presentation is the key to sharing their message. As business owners trying to generate leads, attract clients and bring in sales – a presentation must also be persuasive.
I’ve designed 1,000’s of presentations over the years, both for myself and for clients. Not to toot my own horn, but I can say that I can pretty much come up with a signature talk for almost every entrepreneur.
And yet I often find business owners struggling to design theirs. If you happen to fall in that camp, today I’m going to share three things you need to know when it comes to designing your signature talk.
Information is Less Important Than Creating Connection
While you may think you need to give your listeners a lot of information, we’re now living in a time of constant information bombardment. Although what you have to teach is important, if you spend your time rattling off too much information, facts and statistics – you’ll bore your listener to tears.
Instead, focus on connecting with your listener by getting them to see that you know how they may be thinking and feeling.
The best way to do that is by sharing a story that may relate to what they’re currently experiencing.
I used to be guilty of this myself – tons of information per slide that included multiple bullet points. This is a no-no. Design your presentation using less text and more visuals. Consider sharing only one message per slide. The more text without images, the more your listeners will start to snooze during your talk.
Keep your slides on brand, visual heavy and keep them moving.
Don’t Skip The Close
Too many novice speakers tend to give presentations and forget to make an offer. They give and give and give – and then they either skip over making an offer (aka: Call to Action) or choose to leave it out because they’re afraid to sell.
When you set up your presentation correctly by the time you get to make your offer to take the next step with you, it should simply be an easy and natural step to learn more about your free gift, coaching or service offering, course or event.
Forgetting or neglecting to close simply gets someone excited to learn about a solution to a problem they have but leaves them wanting more. Make an offer so they can take the next step with you.
There’s a full process to designing a signature talk that converts. I’ve created a FREE Roadmap that teaches you the steps. To get your FREE copy of The Roadmap to a Signature Talk That Convert CLICK HERE.
Now I’d love to hear from you, what would you like to know about how to design a signature talk that converts? Let me know in the comments below.