One of the questions I ask my clients in their coaching sessions is “How many clients have you gotten since our last session?”. Some of my clients are quick to tell me their results while others avoid this question like the plaque and feel ashamed that they’re not where they need to be.
Listen, we growing a business is hard. Getting clients can be challenging. Making the money you want – especially when you’re just starting out and learning the ropes can be slow to come. But if you want this business badly enough you won’t give up when the going gets tough.
Earlier this week in back to back client sessions I had one call where my client was completely in the zone and it appears that she can now snap her fingers and clients automatically appear. The client that followed still had only one client and was utterly frustrated.
Why the difference? Client #1 is in the zone and Client #2 isn’t. It’s hard to explain the zone other than this…it happens when you’re clear on your niche, clear on what they want, have a great offer to help them and are nailing your sales and once it all starts clicking there’s a certain buzz that happens in your business that others are naturally drawn to it.
So what can you do if you’re not getting clients as fast as you’d like? Here’s my simple formula..
Getting Clients Secret #1: Get into your clients head. This means that you need to think like they think. Go where they go. Write every email and article as if you’re directing it to only your ideal client. Simply put, you must speak their language.
Getting Clients Secret #2: You must have a clear and results oriented offer that they will buy. You must be able to explain it well and show them why they can’t live without your solution. When they realize that you are the catalyst to their dream or goal then they will work with you.
Getting Clients Secret #3: You must ask for the business. One of the reasons Client #2 wasn’t getting clients was because she was focusing all of her efforts on marketing and not sales conversations and conversions. Marketing opens up the opportunity but selling locks in the clients. If you’re not making offers to work with you then you’re never going to get clients.
Remember, to get clients you must know what they want, have an offer they will buy and sell it to them. It’s really that simple so please don’t overthink this and just go out and get yourself more clients…starting NOW!
What’s your greatest challenge with getting clients? What seems to get in your way of getting more of them? Let me know in the comments below, I’d love to hear!