3 Secrets to Monetizing Your Business and Simplifying Your Marketing

First and foremost…

…​my​​​​​​ heart goes out to everyone who’s been impacted (or may soon be) by all that’s been happening here in the US and the Islands these last few weeks – I hope that no matter where you are you’re safe and well.

Fortunately here in New England we’re currently out of harms way, but I have friends and loved ones in many areas that aren’t.

As I popped onto Facebook today I immediately saw a post from a former client who’s visiting St. John, I was relieved to know that she’s okay.

St. John holds a very special place in my heart.

It’s the vacation spot we took the kids to back in 2009 just shortly before starting my business.

It was during a time of total confusion as I was desperately looking for clues and signs as to what to do with my career.

I felt locked into a job that didn’t fulfill me and beaten up by hitting some bumps along the way in my career.

In so many ways I was lucky.

I had a great career in sales.
Two terrific kids.
A pretty wonderful husband.
And a beautiful home…

…I kept wondering what the heck was wrong with me.

But there was a void…an inner knowing that I needed to shift.

So as it came time to plan our annual spring vacation, I knew we needed to go someplace that would allow me time and space to find some answers.

I’d been wanting to go to the Caribbean for as long as I could remember.

But I was worried it was outside of our budget and wouldn’t be possible to do as a family of four.

But the Universe has a funny way of working, because I suddenly noticed people talking about St. John, seeing photos and even randomly receiving a brochure in the mail.

The Universe was nudging me…

“How could we take a family of four to St. John without breaking the bank?” I wondered.

But it kept popping up…

…the nudges wouldn’t go away…
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So one day I hopped on the internet to research it and discovered a way to make it happen.

The answer was so simple and yet it had never even occurred to me.

The answers I needed were in the simplicity I was seeking.

In a matter of minutes I’d put together a spreadsheet and mapped out a plan.

Later that day I shared it with my husband…

“We’re going St. John” I said…“and we’re going camping!”

My husband’s head nearly popped off…he’s a sailor not a camper…

I said, “Hear me out…I think we can do the whole thing for all four of us for seven days for less than 4K…”

“Really? Are you sure?” he asked.

“Oh yeah, it’s so totally do-able. I’ve mapped out a plan.”, I said.

He really wasn’t surprised. I’m the one that keeps a calculator in my pocket and a spreadsheet on standby.

Strategy, planning, simplifying…it’s my thing.

Anyway, back to the story.

We went on that trip to St. John and it was so perfect and simple.

It wasn’t in trying to figure out how to pay for something we couldn’t afford, it was about crafting a simple plan that would allow us to have what we wanted.

And that’s just what happened.

We went on that vacation and it was one of the best ones of our lives.

• We stayed in an Eco Tent (like a tree house on a platform), just steps away from the water.
• We ate fruit and cereal for breakfast, packed sandwiches for lunch and saved our money for dinners out.
• We brought just two iPods (and two headphones) and downloaded movies we watched while snuggling in our tent as a family at night.
• We played card games that make us laugh and cry…(yup…that happened!)
• And we borrowed books from the swap shop and read them on the beach between swimming and snorkeling.

And each and every day I sat on the beach allowing myself time to think and find moments of clarity I so desperately needed.

Although my vision for my business didn’t come right away, the seedlings started in St. John.

And what I learned is that sometimes simplicity is the answer and to get what we want it’s often about embracing clarity, simplicity and strategy.

Now I’m not sure where you are in your business right now…

Maybe you’re the emerging entrepreneur who’s feeling like you don’t know how to monetize your business.

Or the established entrepreneur who’s feeling like your business is turning into a runaway freight train.

Either way, you’ve got to slow things down and get clear about what you need to do to monetize, grow and love the business you have.

Tomorrow at 1pm EST I’m going to host a special training about the secrets to monetizing your business and simplifying your marketing. I’ll be talking about what you need to do at whichever stage of business you’re in right now.

To tune in for this free training, simply join me on Facebook Live at 1pm EST on September 8th. Click here to meet me there!

Now I’d love to hear from you. What are you doing to overcomplicate growing your business? What questions do you have that I’d like to answer for you? Let me know below.

PS: Have you reserved your seat for Client Conversion LIVE! yet? It’s perfect for you if you’re wanting to monetize your business and make a bigger impact. Join me this November 9-10th in Providence, RI. Click here to learn more ​​​​​​​and feel free to hit reply if you have any questions.​​​​​​​