Archive for October 2013
Sell Yourself: How to Marry Your Image and Brand
Have you ever doubted if you’re distinguishable? Wonder why someone should work with you vs. one of your competitors? We’ve all been there. Wondered why someone would hire us vs. someone else in our field. Did you know that one of the buying triggers is a connection to your image and brand? Yup, it’s true.…
Read MoreMoney Loves a Plan
I have a confession to make – my first year in business I didn’t have a business or marketing plan! Every day I was running on a hamster wheel trying to figure out how to stop it and find my way down the right path. The longer I stayed on the wheel the more exhausted…
Read MoreHow to Know When to Ditch Your Niche
Don’t you just love it when you think you’ve got it all figured out and then one day you realize that something about the work you’re doing just doesn’t feel right. It happened to me. It’s happened to my colleagues. It’s happened to my clients and it may happen to you too. I like to…
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